A lot of has changed with websites and how Google uses their search engine bots to find information. Your website needs to be treated with attention and maintenance. You can't just build a swimming pool, get the PH levels right and then walk away for a year. The same is true with your website.
1) Your Customers are finding your business online using Google.
2) 70% are using a mobile device.
3) Customers will convert into Buyers if they like what they read about you.
3) 70% of Consumer trust online reviews as much as a personal referral.
4) Learn how to FIX Bad Consumer Reviews and respond to them correctly.
5) Learn how to get MORE Positive Reviews using and automated software program.
6) Learn how to manage your Google My Business Page & translate Insights so you know what is working.
7) Learn how to Manage your Social Media Posting and integrate into 1 post so you don't waste precious time.
8) Learn how to rank higher on Google Maps and maximize your position.
It is necessary to be in the top 3 spots on Google Maps? Yes & No.
Not "Tech-Savvy" and need additional help?
"One on One" Google Tutoring is available starting at $25 per hour
You're strapped for time which is why I am open 24 hours a day. Once you know the direction you want to head, a plan in place, you can outsource the areas you don't have time for.
The Connector offers subscription packages that start at $100 a month. I understand every penny counts which is why my prices are below the market prices. If you succeed, we all succeed.
I will work with and whatever budget you have and guide you step by step. Rome wasn't built in a day.
Free mentoring sessions available in a group setting once a month. Just bring your own lap top to the group.
(monthly sessions changes so call for the location.)
The Basic Search Engine Optimization that is helpful to know:
Do Want your website on Front page of Google?
This is necessary unless customers know your Brand and look for you without doing a general search.
What is Local SEO ranking on Google?
This is local customers finding you via mobile devices, or a local search based on their physical location. 70% of Consumers are using mobile devices over PC for searches.
How do you do Local Search SEO?
Local SEO is accomplished through
1) Having a Google Business Listing.
linking to your websites.
on your Google Business.
4) Consumer Reviews- REAL ONES!
5) Social Media attached to your GMB
Yes, Social Media is important and you should not ignore it.
Social Media Posting:
Consumers use Social Media to learn more about your
Business’s personality and it will drive more sales if they like who & what
your brand is. Social media is not Groupon, but it is to be used to develop
relationships with your potential customers.
This is a great way to promote
specials, new inventory and create awareness. Measuring success will depend on
what your goals are.
If you do not have an active social media, then customers
don’t think you are actively in business, they think you are old fashioned,
behind the times, or that you care about them.
Social Media is exactly that- Social.
This is not
Groupon and if you only want to drive sales, use Groupon. People purposely go
to Groupon to spend money, which is why the success rates are high.
Does Social Media convert into sales?
Social Media is used to CONVERT lookers into Buyers. AFTER they feel they have a relationship with you and like you,
which is why getting people to like your business page is important.
Consumers hate being sold directly on Social Media.
Be careful, or they will unlike your pages.
Have a plan in mind when you post. Don’t post just
to post, or it will be like having a disjointed conversation with a friend.
Make- a- plan, have goals and create a message that follows your campaign.
Social media is like dating and getting to know someone.
Don’t just post specials without letting people get to know you first.
Let them know who you are and what makes you
different. Show your passion and how it relates to your business. Then once
they know what you’re about, then highlight specials, inventory, special
Give consumers a reason to follow your page, make
them like you. People buy from people they “Like” and your business does have a
personality like a person
Should you Outsource your Social Media?
Media Management: $250 per month
Posting for your business 3 times a week on the
sites listed below.
(You select your target)
Posts will be uniform, and content will come
from researching your industry, current trends, your marketing plan and your current
The message will be customized based on what you
need to promote and at what stage is your current social media status. You will
see a 10% increase per month. ·
Google Business Page
If you do not have the accounts set up, I will set them up
for you, which is included in the $100 set up fee.
There is no contract, but I
do require a 30 day notice to cancel, because I create my ad campaigns in
Why? Because they build on the prior month message.
How to get started with the Connector:
Payment of First month of $250 and Last month of $250.
(Unless you sign up for auto-pay)
Setup fee of $100 to create the ad campaign message and to
create up to 5 social accounts. I will review the campaign with you prior to
going live to make changes.
There is room for tweaks and adding new promotions
with the posting schedules. This first campaign also will show you where you are
at and your ranking, so the report is used for your benchmark successes.
Do I have to have a Google Business Listing?
Google Business Page Listing
Your Cell phone is now the "Yellow" pages and without having a Google Business Page Listing, customers can't find you.
How Google determines local ranking Local results are based primarily on
What is important for SEO to reach Customers?
Relevance, Proximity, and Prominence.
How a Consumer searches using voice search, the key words, how far your business is from them and if you are properly vetted in Google's Eyes.
1) Relevance means what they are searching for and how relevant it is to your website wording.
2) Proximity-The distance your business is from the searching device. Google is not going to promote a carpet cleaning business in Perdido Key if the search is coming from East hill Pensacola.
3) Prominence means is your website vetted with Good Reviews, How long has the website been around, how many connections, aka links are attached, like Better Business Bureau, and online directories with the same information listed on your website.
Simple stuff right?
If Google is the information super highway, how does it know what exit ramp to direct customers to get off at? You need a detailed exit ramp sign right?
Your Google Business Page listing is much like an exit ramp on the highway. The more information you can fit on the page/sign, the more likely cars/traffic will want to off and visit your website.
How to Optimize your Google Page & Why would you do it?
Optimizing your Google Business Page Listing is like when you see the gas station, restaurants, and attractions listed on the exit ramp.
You need to tell Google where to send your customers and for what to expect. I will show you if your page is set up properly. I can set it up correctly as well as register your business on the top 60 online directories.
Google Business Page Listings now lets you post social media to your page.
Google Business Pages now lets customers text you.
Google Business Pages now lets customers book appointments online.
Your Google Business
Page needs to be treated just like your website and be given SEO to it to rank
in the top 3 positions for various cities. When you optimize the page, we add
meta tabs, H1, H2, press releases and citations.
All photos will be tagged with
Alt tags and optimized to load faster. AGAIN, you are now swimming with the
sharks with deep pockets and your website has no, zip, zero SEO to it.
least expensive way to boost is to put SEO on this page. (When money is rolling
in, then you get a really good SEO site with all of the SEO built into it.)
This is a really good investment if you have a basic website without any SEO built into it since most of the website traffic you want in Pensacola is local searches.
What if I don't have a website built, or what if my website is terrible?
You don't need a fancy website.
I can create a website that will rank well on Google for $500. Mobile First and page speed loads quickly.
It is easy to edit, post new photos, and you can blog.
Social Media is important because this is where you convert a tire kicker into a buyer. They won't necessarily be buying from social media, but this is where they narrow down their selection. Pensacola is 2 degrees of separation and locals want to know who else is doing business with you before they will commit to you.
It is important to have a marketing plan in Pensacola. You need to be all in when you do social media, or don't do it at all.
Assigning social media to a person that has no idea what your marketing message is, what demographics you are speaking to is going to hurt your brand. It is better not to do the social media and just count on your website's message.
Google Business Page posting
Linked in page</